Broadcom’s mission is simple: Connect everything®. The company estimates that 99.98% of Internet traffic crosses at least one Broadcom chip.
Broadcom chips can be found in some of the hottest products available today from companies like Apple, Cisco, Dell, DirectTV and Samsung.
There was only one problem. Broadcom’s brand expression wasn’t quite as cool as its amazing products.
Branditecture worked with Broadcom to bring the innovation and excitement of Broadcom’s products into all of Broadcom’s brand experiences — from campus design to web sites and event spaces to collateral.
Now when customers visit Broadcom’s booth at CES, the environment outside matches the power inside.