Cloudera delivers the modern platform for data management and analytics. They provide the world’s fastest, easiest and most secure data platform built on Hadoop.
With Cloudera organizations can efficiently capture, store, process and analyze vast amounts of data in order to solve your most challenging business problems quickly, flexibly and at lower cost.
Cloudera’s value proposition is strong, but their audience is often unclear of the power, speed and flexibility of their platform. To concisely communicate with it’s audience, Cloudera asked Branditecture to define the brand, identify their audiences and devise a communications strategy.
Branditecture performed a deep investigation to understand and articulate Cloudera’s vision, mission, purpose and promise. We helped to define the values that guide their decisions and the strengths they rely on on to uphold those values. And we built a comprehensive messaging platform to organize and unify the company’s outbound communications.
Branditecture also worked with Cloudera to revamp their website and develop sales and marketing tools that leverage the new brand information.