The Internet has transformed the lives of countless grown ups. With KidZui, now kids can benefit from the power and promise of the Internet in a fun, safe and engaging way.
The concept was brilliant and the execution was truly amazing, but for launch the KidZui team still needed to crisply articulate the many facets of their product offering to each of their audiences.
As KidZui perfected the product, Branditecture worked to define who they were and how to express it. Branditecture began by developing KidZui’s core brand DNA.
We also established a core messaging platform for KidZui broken down by audience and instance.
We conducted competitive analyses, performed demographic and market research, and constructed personas and profiles. And using the DNA as a touchstone, we worked with KidZui’s creative team to create new corporate identity materials and graphic standards, advertising, websites and collateral.