Vium is the leader in living informatics platforms.
They combine the latest in sensors, artificial intelligence, and biomedical science to accelerate breakthroughs in human health. Scientists gain better insights faster on Vium platforms, so people can live longer and healthier lives.
While still in stealth, Vium (formerly Mousera) tapped Branditecture to help define their brand DNA, identify and differentiate key audiences, and develop a robust messaging platform. From there we employed creativity, proprietary software, and tireless due diligence to provide them with the name Vium (and the associated 4-letter URL).
Logo and identity system followed—including extensive brand and identity guidelines—and a easily managed website designed to connect to their back end systems.