Zap! is one of those companies actually doing something about the threat to our planet’s health — they are producing electric cars, scooters and off-road vehicles.
Branditecture worked with Zap! to develop their core brand DNA. The DNA expresses everything about Zap! — from their vision, values and beliefs to their customers’ needs and the brand promise to fulfill them.
Based on the DNA, we produced visual guidelines for the Zap! brand. And using the DNA and guidelines, we created some cool materials for Zap! — including advertising, a new business system, an annual report and a crazy triangular brochure for the 3-wheeled Xebra (which doubles as a table tent at trade shows).
But more importantly, Zap! is now in the driver’s seat. They can use the DNA to drive everything from hiring decisions to product experience, and create some great marketing materials along the way.