Over the last 20 years, Rhodes has developed and refined a unique vision for the art and science of brand. Borrowing from his formal training in such divergent fields as organic chemistry, classical ballet, and teaching sign language to the intellectually disabled, Rhodes perceives and abstracts meaning from seemingly random data to reveal new business opportunities and identify patterns that inhibit or promote positive brand perception.
Rhodes is a past chair and current member of the board of PopTech, an organization committed to accelerating the positive impact of world-changing people and ideas. He speaks internationally on brand experience, product design, usability and emerging marketing technologies and is regularly quoted in such publications as CMO Magazine, AdWeek, BrandWeek and CNet.