When Blurb started out, they were the first in a new category. The idea sold itself: With Blurb, anyone could become a globally published author for as little as $12.95. Imagine that.
But other services quickly followed, and suddenly consumers had lots of options to create books. In a crowded marketplace, how do you stand out?
Blurb decided to stand up.
Branditecture helped Blurb develop a strategy to extend their audience from consumers to professionals, while creating a community where both could happily co-exist.
Today, professionals are the fastest growing segment of Blurb’s community. And Blurb is the destination for anyone who wants to make a truly great book.