Legal, natural medicine

EMERGING INDUSTRY OFFERS UNIQUE BRAND OPPORTUNITES

OrganiCann is the largest medical cannabis dispensary in Northern California — and a leader in terms of standardization, calibration and sustainability.

Our assignment was to build a brand that expressed OrganiCann’s commitment to healing, purity and sustainability. Their customers all have legal access to medical cannabis, but they represent a variety of ages, lifestyles and experience with the product. OrganiCann’s identity and messaging platforms needed to span this audience spectrum

We began with an investigation into the brand and it’s connection to their customers. Based on our findings, we developed a new logo and corporate identity, identified and designed a series of sub-brands, and revamped their marketing, advertising, packaging, and interior design.

OrganiCann’s product packaging is made from 100% compostable materials and printed with water-based inks — the packages will return to the earth with home or commercial composting. Replacing much less sustainable solutions, the flexible packaging system is designed to accommodate their offering of joints, concentrates, seeds, medicated tea — and over 45 strains of dry product.