Beauty Without Cruelty | Branditecture
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Beauty Without Cruelty

Bringing another brand to market


Avalon Natural Products wanted to introduce Beauty Without Cruelty, an existing brand from the UK, into the United States. They knew that the cruelty-free and vegetarian products would work in the U.S., but they also knew that it wouldn’t be as simple as dropping the product on the shelves.

A brand needs to speak the language of its customer, and just because the established UK brand was coming from an English-speaking country didn’t mean it was ready for the U.S. market.

Avalon Natural Products worked with Branditecture to completely re-imagine Beauty Without Cruelty for its U.S. introduction while aligning all aspects of the product and experience to the values of the brand.

We developed a brand identity to express the friendly and approachable nature of Beauty Without Cruelty’s products. And we helped shape the overall brand experience — from product formulas, packaging sizes and design to collateral and advertising.