Working with a classic

EXTENDING THE EXPERIENCE OF A WORLD-CLASS BRAND

Far Niente is one of the most recognizable of the world-renowned California wines. The Nickel family spares no expense in crafting their super-premium Cabernet Sauvignon, Chardonnay, and Sauternes-style “Dolce”.

Branditecture worked with Far Niente to understand the essence of their brand so we could express it through other media. We produced everything from advertising and collateral to specialty items like gift boxes and event invitations.

Far Niente may mean “without a care” in Italian, but working with a strong and nuanced brand requires great care and attention. Like everything else at this magnificent Napa Valley estate, we labored over every detail of the brand experience — down to the selection of hinges for the wooden gift boxes.

No element, no matter how small, is unimportant when shaping a world-class brand experience.