Cobbler’s kids get a complete wardrobe

USER EXPERIENCE RESEARCH GETS A GREAT USER EXPERIENCE

WebEffective is Keynote’s (now DynaTrace) flagship product for measuring customer experience. It is the leading platform to gain insight into what people are thinking and doing online..

The genius of WebEffective is that it can be completely integrated into the experience being tested. The problem was that the WebEffective interface often clashed with the sites where it was being used. The challenge for Branditecture was to help make the WebEffective interface a model of great customer experience.

The outcome is a robust library of styles to attract attention at the point of intercept and a flexible interface that can seamlessly blend into any online environment. Now the participant opt-ins are radically improved, and the focus is on the site being tested, not on the testing platform — a far better testing experience.