The Northwest Energy Efficiency Alliance (NEEA) evolved from humble beginnings to become an innovative and powerful influence in the region’s efforts to increase energy efficiency. Innovation and market adoption of compact fluorescent light bulbs were one of many big wins.
But as they grew, NEEA found itself with multiple audiences, some of whom were hearing and learning from NEEA what they wanted — and some who were not.
Branditecture helped NEEA redefine and reestablish its brand — from the DNA outward, crafting audience-specific messaging and brand relationship strategies.
NEEA is now equipped to speak with confidence and clarity to any audience. The new brand framework was employed to build a completely new corporate identity.