Software AG | Branditecture
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Software AG

Software who?


Founded in 1969, Software AG is the largest global enterprise software company you’ve never heard of.

The world’s top brands trust Software AG to help them rapidly innovate, differentiate and win in the digital world.

Branditecture was called on to help redefine the Software AG brand. Unusually customer-centric compared to many of its competitors, we focused on the power of co-innovation.

We further leveraged this differentiator in a new design system that celebrates partnership and customer success. Customers are featured as heroes—apart from the crowd.