Brand Strategy
All great brands begin with ideas.
Branditecture combines an understanding of you, your audiences and your competition
BRAND DEFINITION
Branditecture helps capture
and distill what makes
your brand unique.
CASE STUDY:
Software AG
AUDIENCE DEFINITION / PERSONAS
Your brand lives
in the minds of others;
Branditecture helps identify
what matters to them.
CASE STUDY:
POSITIONING / COMPETITIVE ANALYSIS
Together we will define a position that only you can own.
CASE STUDY:
BRAND ARCHITECTURE
Branditecture helps clarify
the relationship
between your brands.
CASE STUDY:
U.S. Department of Energy
NAMING / NAMING ARCHITECTURE
Branditecture can help name your
brand, or the products
and services it delivers.
CASE STUDY:
INFORMATION ARCHITECTURE
Branditecture can develop the
architecture for your
website or app.
CASE STUDY:
SOCIAL MEDIA
Engagement builds
brands; Branditecture
develops strategies for
engagement.
CASE STUDY: